Campaign Manager or Digital Marketing Manager Roles & Responsibilities: IT company
A campaign manager is a part of marketing team that consist of product managers, offering managers, events managers, digital strategist, content managers and web specialists. The core job of a campaign manager is to work with the product marketing managers to run various digital marketing campaigns and launches where it requires to create assets like forms, landing pages, blogs, videos, white papers, assessment tools, demo etc to support product/ services promotion and do demand generation. After creating and identifying the assets the campaign manager looks into the segment to which the product/ services needs to be positioned. Campaign manager then analyses the segment on the basis of behavior, interest and purchase done by the c suite audience then consists of CEO, CIO, CTO, CISO, CFO, CHRO etc. According to the segment the campaign manager creates a program folder that includes campaign code, offer code and asset code to be tagged under the campaign by working together with th...
