The following are the steps that i had followed and seen lead generated via Google adwords:
Note: [It takes 7-10 days depending upon the keywords you are bidding for the keywords to start gaining position in Google adwords]
: [The keywords will cost you more if you are targeting globally than if your are targeting a particular country, state or geographical location]
: [Broad keywords will generate more impressions as compare to phrase or exact one]
: [The leads coming from phrase or exact keywords holds more chance of becoming a prospect and than conversions]
1. Clearly understand your product and services that you are going to promote via Google adwords.
2.If you are promoting product or service and directing traffic from the sponsored ad to the the website try to use more of Exact keywords, than broad phrase keywords than go for broad one.(If you follow the above thump rule the chances of getting you keywords into low quality score will be low.)
3.If you have made ladling pages to promote product or service and say you have made ladling page for each particular product or service that you offer, you need to pick very specific keywords that are closely related to the content of the landing page.Here what you can do is pick the keywords from the content itself, try to search keywords in close relation to that to avoid low quality scores.
4. If you have made a umbrella site as you are promoting specific product or service targeting very specific audience than again go for more of Exact keywords, than phrase one than go for broad one.
5.The more specific the keywords you choose(taking about exact keywords phrase) lower will be the impressions but the better will be CTR TO impressions ratio.
6.As per Google any ad group that is doing great should maintain a CTR of 1%, better
CTR means high on quality score lesser will be the cost of the keywords.
7.Always come up with three to four types of ad versions in every ad group as this will help you understand which ad versions brings maximum customs which are not and where is the mismatch.
8.Always follow the bidding policy :
100% for Exact keywords.
75% of the amount of Exact keywords for phrase keywords.
25% of the amount of Exact keywords for broad keywords.
9.A regular monitoring as usual.
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